The Influence of Price and Quality of Service on Purchase Decision: A Case Study on Entertainment Industry
Harrie Lutfie, Rahmat Hidayat
Informasi Umum
Kode
20.25.027
Klasifikasi
658.81 - Sales Management/Manajemen Pemasaran
Jenis
Proceeding ( Electronic )
Subjek
Sales Management
No. Rak
22
Informasi Lainnya
Abstraksi
Family Karaoke Concepts for the first time was introduced in Indonesia by Santoso with the establishment of Happy Puppy Self-Service Family Karaoke Box on November 14, 1992, in Surabaya. Demand for karaoke entertainment in Bandung has increased, at the same time survey, Top Brand Image entertainment Karaoke family evening performed by frontier consulting in 2017 shows Diva and Happy Puppy as a pioneer of karaoke entertainment at the lowest position. This study aims to observe how much the contribution price and quality of service to purchase decisions on family karaoke Happy Puppy and Diva. The formulation of the problem is what predictor of the purchase decision that causes the lowest Top Brand Image (decreased). The research method used in this research use survey with associative technique to analyze influence between variable. Respondents used as many as 100 people in the city of Bandung. Keywords: Pricing, Quality of Service, Purchasing Decision.
Koleksi & Sirkulasi
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Pengarang
| Nama | Harrie Lutfie, Rahmat Hidayat |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | D3 Manajemen Pemasaran |
| Kota | Bandung |
| Tahun | 2018 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
