Social Media Marketing & Branding The Micro MBA

Ankit Srivastava

Informasi Umum

Kode

20.21.1627

Klasifikasi

658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing

Jenis

Buku - Elektronik (E-Book)

Subjek

Social Media-marketing

No. Rak

Dilihat

272 kali

Informasi Lainnya

Abstraksi

Social Media Marketing and Branding - The Micro MBA, is designed as an interactive course that emulates an FFS (Fully Flexible System) that is used by the best universities in the world. Instead of learning without an aim, the book helps the reader to find their career niche and then directs them to the modules and their subsequent chapter that are most relevant to the reader. Social Media Marketing has five niche subcategories that translate into unique career paths. In practice, the reader of this book may have a drastically different experience than other readers. The 13th module of this book has a career guide that the reader is advised to go through before investing in other chapters. The guide will help the readers to chart their way around the 45 chapters of this book in a way that is most suited to their career choices. If the reader is unsure about a career niche inside social media marketing, he/she is advised to go through the complete book and then use the career guide to determine the career niche based on the preference towards a certain set of chapters.

At the end of the book, the reader has the option to earn a certificate in Social Media Marketing and Digital Campaign Design by taking up a mock Social Media campaign building assignment. The book also prepares the reader to appear for Social Media Certification exams from Facebook, Twitter, HubSpot and Hootsuite.