Marketing Scale Handbook, Volume 10 Multi-Item Measures For Consumer Insight Research
Gordon C. Bruner II
Informasi Umum
Kode
20.21.1588
Klasifikasi
658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Jenis
Buku - Elektronik (E-Book)
Subjek
Marketing
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 21
Tel-U Purwokerto : Rak 8
Dilihat
175 kali
Informasi Lainnya
Abstraksi
The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly studies of consumer behavior. This is the tenth volume of the classic series. The purpose of the book is to help researchers benefit from the expertise of the world's leading consumer behaviorists.
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Pengarang
| Nama | Gordon C. Bruner II |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | GCBII Production |
| Kota | New York |
| Tahun | 2019 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Non-Sirkulasi |
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