Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences
Alan Fyall, et. al.
Informasi Umum
Kode
20.21.1556
Klasifikasi
658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising
Jenis
Buku - Elektronik (E-Book)
Subjek
Marketing, Tourism, Hospitality Industry,
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 21
Tel-U Purwokerto : Rak 8
Dilihat
136 kali
Informasi Lainnya
Abstraksi
The book has been written for a truly international audience, as reflected by the global dynamics and reach of tourism and hospitality, with first- and second-year undergraduate markets ideally suited to the content and style of the book. The three underpinning themes are integrated throughout the entire text with tourism and hospitality insights used throughout to amplify real-life marketing situations, challenges and solutions.
The speed with which the wider environment and markets are changing pose particular challenges to faculty teaching such programs with the pressures of modern-day academia frequently conspiring against the delivery of quality lectures, seminars, and workshops. Pressure to publish, generate income, and entertain “Millennial” students necessitates the need for quality, up-to-date, and relevant textbooks that challenge traditional approaches and provide contemporary and applied solutions to real-life marketing problems. The collective teaching and publishing experience of the authors, the structure and organization of ideas, and the provision of numerous examples and associated online resources available for this text are such that we feel confident that this book will be an indispensable resource for future teaching needs.
- ERJ1F3 - MANAJEMEN BISNIS REKREASI DAN WISATA
- ERJ2F3 - MANAJEMEN JASA REKREASI DAN HOSPITALITY
- DCK2EAB3 - Manajemen Jasa
- DBK3BAB3 - MANAJEMEN BISNIS
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Alan Fyall, et. al. |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Routledge |
| Kota | London |
| Tahun | 2019 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
