Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences
Alan Fyall
Informasi Umum
Kode
20.21.1505
Klasifikasi
910.688 - Hospitality Industry
Jenis
Buku - Elektronik (E-Book)
Subjek
Tourism Industry
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 24
Tel-U Purwokerto : Rak 10
Dilihat
143 kali
Informasi Lainnya
Abstraksi
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.
Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.
This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
- DHG3E2 - MANAJEMEN HOTEL
- ERJ1F3 - MANAJEMEN BISNIS REKREASI DAN WISATA
- DBK3BAB3 - MANAJEMEN BISNIS
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Alan Fyall |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Routledge |
| Kota | New York |
| Tahun | 2019 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
