Design for How People Think: Using Brain Science to Build Better Products

John Whalen

Informasi Umum

Kode

20.21.1404

Klasifikasi

658.575 - New product development

Jenis

Buku - Elektronik (E-Book)

Subjek

New Product Development

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 21
Tel-U Purwokerto : Rak 8

Dilihat

205 kali

Informasi Lainnya

Abstraksi

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.

• Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience • Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes • Learn how to immediately apply what you’ve learned to improve your products and services • Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

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Pengarang

Nama	John Whalen
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	O'Reilly Media;
Kota	New York
Tahun	2019

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

Download / Flippingbook

E - Book (ebook.pdf)

diunduh 18 kali

Design for How People Think: Using Brain Science to Build Better Products
John Whalen