Platform: The Art and Science of Personal Branding
Cynthia Johnson
Informasi Umum
Kode
20.21.1389
Klasifikasi
650.1 - Personal success in business, Creative ability, Success
Jenis
Buku - Elektronik (E-Book)
Subjek
Personal & Professional Qualification
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 14 A
Tel-U Gedung Manterawu Lantai 5 : Rak 15 A
Tel-U Purwokerto : Rak 7
Dilihat
477 kali
Informasi Lainnya
Abstraksi
In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
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Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Cynthia Johnson |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Lorena Jones Books |
| Kota | New York |
| Tahun | 2019 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
