Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases
Marianna Sigala, Richard N. S. Robinson
Informasi Umum
Kode
20.21.1325
Klasifikasi
658.910.2 - Management Travel
Jenis
Buku - Elektronik (E-Book)
Subjek
Tourism Management
No. Rak
Dilihat
175 kali
Informasi Lainnya
Abstraksi
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
- DHG3E2 - MANAJEMEN HOTEL
- ERJ1F3 - MANAJEMEN BISNIS REKREASI DAN WISATA
- DBK3BAB3 - MANAJEMEN BISNIS
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
Anda harus log in untuk mengakses flippingbook
Pengarang
| Nama | Marianna Sigala, Richard N. S. Robinson |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Palgrave Macmillan |
| Kota | New York |
| Tahun | 2018 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
