R for Marketing Research and Analytics

Chris Chapman

Informasi Umum

Kode

20.21.1301

Klasifikasi

658.807 - Market Research

Jenis

Buku - Elektronik (E-Book)

Subjek

Marketing Research

No. Rak

Dilihat

127 kali

Informasi Lainnya

Abstraksi

R is a great choice for marketing analysts. It offers unsurpassed capabilities for fitting statistical models. It is extensible and able to process data from many different systems, in a variety of forms, for both small and large data sets. The R ecosystem includes the widest available range of established and emerging statistical methods and visualization techniques. Yet its use in marketing lags other fields such as statistics, econometrics, psychology, and bioinformatics. With your help, we hope to change that!

This book is designed for two audiences: practicing marketing researchers and analysts who want to learn R and students or researchers from other fields who wish to review selected marketing topics in an R context.