Marketing Channel Strategy: An Omni-Channel Approach
Robert W. Palmitier, et. all.

Informasi Umum

Kode

20.21.1289

Klasifikasi

658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy

Jenis

Buku - Elektronik (E-Book)

Subjek

Marketing Strategy

No. Rak

Dilihat

600 kali

Informasi Lainnya

Abstraksi

The primary goal for this Ninth Edition, as reflected in the change in the title—from Marketing Channel Strategy to Marketing Channel Strategy: An Omni-Channel Approach— has been to create a completely repositioned, comprehensive, research-based, readable, action-oriented guide for practicing managers and managers-in-training with an interest in how to adopt and apply real-world omni-channel strategies. This edition of the book is structured to provide background knowledge and process steps for understanding, designing, and implementing high-performing omni-channel strategies. Many significant changes have been made to the Ninth Edition. A new omni-channel strategy framework, introduced in Chapter 1, defines the structure of the rest of this book, providing an approach that guides managers through the steps necessary for developing and implementing an omni-channel strategy. We offer a distinction between omni-channel and multi-channel strategies in this chapter, outline the tasks and functions of channel members, and provide a snapshot of the various actors involved in a marketing channel ecosystem. This chapter also addresses topics such as going to market with an omni-channel strategy and the five trends driving the growth of omni-channels.

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Robert W. Palmitier, et. all.
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Routledge
Kota	New York
Tahun	2020

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

Download / Flippingbook