Consumer Behaviour and Analytics
Andrew Smith

Informasi Umum

Kode

20.21.1279

Klasifikasi

658.834 2 - Consumer behavior, Motivation research, Consumer psychology

Jenis

Buku - Elektronik (E-Book)

Subjek

Consumer Behavior

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

Dilihat

214 kali

Informasi Lainnya

Abstraksi

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making.

Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision making.

Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics or a supplementary text for other marketing modules.

• BAH2C3 - PEMASARAN
• KBI1H3 - PEMASARAN
• DMI1C3 - DESAIN DAN MANUSIA
• DEK1JAB3 - PEMASARAN
• FAK2CIB3 - Market Research and Consumer Behaviour
• FAK2CIB3 - Market Research and Consumer Behaviour

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Andrew Smith
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Routledge
Kota	New York
Tahun	2019

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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