Marketing Innovations in the Automotive Industry
Elena Candelo
Informasi Umum
Kode
20.21.1268
Klasifikasi
658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising
Jenis
Buku - Elektronik (E-Book)
Subjek
Marketing Management
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 21
Tel-U Purwokerto : Rak 8
Dilihat
115 kali
Informasi Lainnya
Abstraksi
Since the outset, marketing strategies in the car industry have been evolving constantly. The best manufacturers have managed to adjust their marketing strategies, often quickly, in response to variations in technology, demand and competition.
In the marketing literature, the evolution of marketing strategies has been analysed mainly across the phases of production orientation (or production approach), sales orientation (or sales approach) and marketing orientation (or marketing approach, sometime defined as the result of the marketing revolution).
This book will provide an in-depth discussion of these approaches, while placing a broad emphasis on the impact of technological innovation, and changes in buyer behaviour and the structure of competition on the industry.
Koleksi & Sirkulasi
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Pengarang
| Nama | Elena Candelo |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Springer |
| Kota | Switzerland |
| Tahun | 2019 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
