Media Today : Mass Communication In A Converging World -7/E
Joseph Turow

Informasi Umum

Kode

20.21.1251

Klasifikasi

302.23 - Media of Communication, Mass Media

Jenis

Buku - Elektronik (E-Book)

Subjek

Mass Communication

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 7a
Tel-U Purwokerto : Rak 4

Dilihat

1331 kali

Informasi Lainnya

Abstraksi

As the subtitle suggests, this seventh edition of Media Today uses conver- gence as a lens that puts the reader at the center of the profound changes in the 21st-century media world. Through the convergence lens, readers learn to think critically about the role of media today and about what these changes mean for their lives presently and in the future. The book’s media systems approach helps readers look carefully at how media are created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will the magazine look like in five years?

Joseph Turow—who has been teaching Intro to media for well over a decade— demonstrates the many ways that media convergence and the pervasiveness of the internet have blurred distinctions between and among various media. After looking at the essential history of each media industry, Turow examines the current forces shaping that industry and explores the impact of emerging trends. From newspapers, to video games, to social networking, to mobile platforms, Turow’s Media Today prepares students to live in the digital world of media, helping them to become critical, media-literate consumers of mass media and, if they go on to work in mass media industries, more alert, sensitive practitioners.

• DVI1F2 - KOMUNIKASI DAN MEDIA LITERASI
• CII6B3 - PENGANTAR INFORMATIKA MEDIA
• CII6B3 - PENGANTAR INFORMATIKA MEDIA

Koleksi & Sirkulasi

Seluruh 1 koleksi sedang dipinjam

Pengarang

Nama	Joseph Turow
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Routledge
Kota	New York
Tahun	2020

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 1.000,00
Jenis	Non-Sirkulasi

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