Informasi Umum

Kode

20.21.1191

Klasifikasi

658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi

Jenis

Buku - Elektronik (E-Book)

Subjek

Marketing Management

Informasi Lainnya

Abstraksi

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

  • BAH3H3 - E-BUSINESS

Koleksi & Sirkulasi

Seluruh 1 koleksi sedang dipinjam

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Pengarang

Nama Álvaro Rocha, et all
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Springer
Kota New York
Tahun 2019

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 0,00
Jenis Non-Sirkulasi

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