Global Communication: Theories, Stakeholders and Trends, 4/E.
Thomas L. McPhail

Informasi Umum

Kode

20.21.1163

Klasifikasi

302.2 - communication, content analysis, semiotics

Jenis

Buku - Elektronik (E-Book)

Subjek

Communication

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 6b
Tel-U Gedung Manterawu Lantai 5 : Rak 7a
Tel-U Purwokerto : Rak 4

Dilihat

346 kali

Informasi Lainnya

Abstraksi

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field.

A new edition of the most definitive text on multi-national communication and media conglomerates, each chapter updated with extensive new details Covers the expanding area of global communication and describes major multimedia conglomerates, particularly in the USA, including the purchase of NBC-Universal by Comcast and Disney's expansion in China Includes new information on the phone hacking scandal by News Corporation’s employees in the UK Explains the significant changes in the communication industry both in the US and elsewhere Chronicles the continuing story of the development of Arab Media with new coverage on the Arab Spring Offers an updated companion website with instructor's manual, test banks and student activities, available upon publication at www.wiley.com/go/mcphail

• COH1B3 - PENGANTAR ILMU KOMUNIKASI
• KII1C3 - PENGANTAR ILMU KOMUNIKASI
• KII6A3 - TEORI KOMUNIKASI DAN MEDIA
• KII6H3 - STRATEGI KOMUNIKASI PEMASARAN DIGITAL
• KII6C3 - METODE PENELITIAN KOMUNIKASI DAN MEDIA
• DEK3IBB3 - PEMASARAN DIGITAL
• DEK1JAB3 - PEMASARAN
• DDK2HAB3 - Pemasaran Digital
• EDK28AB3 - Metode Penelitian Komunikasi
• GFK3CAB3 - Komunikasi Pemasaran
• EAK1LAB2 - Strategi Komunikasi
• EBK3F BB2 - Komunikasi Global

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Thomas L. McPhail
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Wiley-Blackwell;
Kota	New York
Tahun	2014

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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