Digital and Social Media Marketing : Emerging Applications and Theoretical Development
Nripendra P. Rana, Emma L Slade, Ganesh P Sahu, Hatice Kizgin Nitish Singh

Informasi Umum

Kode

20.21.1140

Klasifikasi

658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi

Jenis

Buku - Elektronik (E-Book)

Subjek

Marketing Communication

No. Rak

21

Dilihat

8 kali

Informasi Lainnya

Abstraksi

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

• ELI1L2 - KOMUNIKASI PEMASARAN DIGITAL
• IEI423 - PEMASARAN DIGITAL
• VPI2I3 - PEMASARAN DIGITAL
• KBI4U3 - PEMASARAN DIGITAL DAN TEKNOLOGI
• DKI4E3 - PEMASARAN DIGITAL PRODUK FASHION
• EMI1L2 - KOMUNIKASI PEMASARAN DIGITAL

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Nripendra P. Rana, Emma L Slade, Ganesh P Sahu, Hatice Kizgin Nitish Singh
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Springer
Kota	Cham
Tahun	2020

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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