Corporate Diversity Communication Strategy: An Insight into American MNCs’ Online Communities and Social Media Engagement
Roxana D. Maiorescu-Murphy
Informasi Umum
Kode
20.21.1095
Klasifikasi
302.2 - communication, content analysis, semiotics
Jenis
Buku - Elektronik (E-Book)
Subjek
Communication
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 6b
Tel-U Gedung Manterawu Lantai 5 : Rak 7a
Tel-U Purwokerto : Rak 4
Dilihat
90 kali
Informasi Lainnya
Abstraksi
This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.
- SK211083 - MANAJEMEN KOMUNIKASI
- KII6J3 - NARASI MEREK DALAM MEDIA DIGITAL
- KII6P3 - ANALISIS KONTEN MEDIA DAN KHALAYAK
- KII6D3 - KOMUNIKASI GLOBAL DI ERA DIGITAL
- EBK3F BB2 - Komunikasi Global
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
Anda harus log in untuk mengakses flippingbook
Pengarang
| Nama | Roxana D. Maiorescu-Murphy |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Palgrave Macmillan |
| Kota | New York |
| Tahun | 2019 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
