Digital Marketing Strategy, Implementation and Practice, 7/E.
Dave Chaffey
Informasi Umum
Kode
20.21.1093
Klasifikasi
658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Jenis
Buku - Elektronik (E-Book)
Subjek
Online Marketing
No. Rak
22
Dilihat
66 kali
Informasi Lainnya
Abstraksi
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace
- SI652024 - E-COMMERCE & IT BUSINESS
- MTH502 - MANAJEMEN BISNIS TIK
- TTI6B3 - MANAJEMEN DAN BISNIS TIK
- TTI6M3 - MANAJEMEN BISNIS TELEKOMUNIKASI DAN DIGITAL
- ELI1L2 - KOMUNIKASI PEMASARAN DIGITAL
- KII6H3 - STRATEGI KOMUNIKASI PEMASARAN DIGITAL
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Dave Chaffey |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Pearson |
| Kota | New York |
| Tahun | 2019 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
