Profiting From Services and Solutions What Product-Centric Firms Need to Know
Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, Jim Salas
Informasi Umum
Kode
20.21.1075
Klasifikasi
658.809 - Services marketing
Jenis
Buku - Elektronik (E-Book)
Subjek
Service Management
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
69 kali
Informasi Lainnya
Abstraksi
Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation.
Inside, the authors provide a framework—the service infusion continuum—to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.
- SI442024 - SERVICE MANAGEMENT & OPERATION IN TELCO
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, Jim Salas |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New York |
| Tahun | 2014 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
