Leadership Communications: How Leaders Communicate and How Communicators Lead in Today's Global Enterprise
E. Bruce Harrison, Judith Mühlberg

Informasi Umum

Kode

20.21.1067

Klasifikasi

658.409 2 - Executive leadership

Jenis

Buku - Elektronik (E-Book)

Subjek

Leadership

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 20
Tel-U Purwokerto : Rak 8

Dilihat

144 kali

Informasi Lainnya

Abstraksi

This book is composed of short chapters that introduce the student or manager to communication, leadership, and the expectations of senior management in todayâs corporation. It seeks to demonstrate to the engaged reader the importance of communication strategies in moving a corporation through the numerous challenges faced by the Chief Communications Officer (CCO), as counsel to Chief Executive Officer, Chief Financial Officer, Chief Legal Officer and others in the C-suite. The book will provide the reader with examples and short case studies to provide understanding of C-level communication. There are a number of books in the leadership field that deal with communication. Some estimates are of more than 1,000 books in the marketplace. The contrast between this work by Harrison and Muhlberg and those in the market is that the book deals less with theory and history of communication, and considerably more with current and future application of high-level strategic corporate communication as the role of the function has progressed significantly from that of a service provider to that of a business driver. The significance of this is to ground readers in the lessons of both past and current corporate leadership challenges, drawing on leadership history and organizational thought-leader influence (Follett, Barnard, Berne, Drucker, Burns et al), and exposing students to modern realities. Corporate governance, social-media proliferation and influence, the growing impact of globalization, stakeholder relations, information flow, the importance of protecting reputation and risk management, employee engagement, C-suite and organizational culture shifts, as well as communication skills and exemplars, are examined in a way undertaken by no other book in this category. This is a modern book on corporate communication at the executive management levelâthe chief executive suite of officersâfor use in advanced college studies and professionals wanting to update their communication strategies.

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Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	E. Bruce Harrison, Judith Mühlberg
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Business Expert Press
Kota	New York
Tahun	2014

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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