Herding Cats: A Strategic and Timeless Perspective on Harnessing the Power of Social Media
Andrew Rohm, Michael Weiss

Informasi Umum

Kode

20.21.1060

Klasifikasi

658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing

Jenis

Buku - Elektronik (E-Book)

Subjek

Online Marketing

No. Rak

22

Dilihat

16 kali

Informasi Lainnya

Abstraksi

This book is a concise, insightful, and actionable series of chapters that communicate strategic and timeless fundamentals to help organizations, companies, and brands develop and manage their social media marketing efforts. These fundamentals include defining your purpose and objective based on what your brand or organization stands for, understanding your consumer/customer, developing a content marketing strategy, applying the social media ecosystem perspective, knowing where (through which social channels) to communicate your content, generating consumer insights from online social dialogue, defining key performance indicators (KPIs), and generating relevant analytics that help define your organization's or brand's success against key measures (and not merely reporting raw data). In short, this book is intended to provide the reader (whether an upper-level undergraduate or MBA student, social media manager, or executive) much needed perspectives and frameworks on developing and managing an effective social media strategy. The authors will leverage their extensive industry experience along with much of the current and original research that they are conducting in the field of social media marketing.

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Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Andrew Rohm, Michael Weiss
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Business Expert Press
Kota	New York
Tahun	2014

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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