Informasi Umum

Kode

20.21.1004

Klasifikasi

808.066 65 - Writing on business

Jenis

Buku - Elektronik (E-Book)

Subjek

Writing

No. Rak

Tel-U Purwokerto : Rak 8
Tel-U Gedung Manterawu Lantai 5 : Rak 24

Dilihat

87 kali

Informasi Lainnya

Abstraksi

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.

  • PRH213 - PENULISAN HUBUNGAN MASYARAKAT
  • KII6O3 - PENULISAN DI MEDIA

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

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Pengarang

Nama Erika Darics
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Business Expert Press
Kota New York
Tahun 2015

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 0,00
Jenis Non-Sirkulasi

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