Leveraging Cultural Diversity in Emerging Markets
Marcus Goncalves, Finn Majlergaard
Informasi Umum
Kode
20.21.944
Klasifikasi
658 - General management, General business management, General industrial Management
Jenis
Buku - Elektronik (E-Book)
Subjek
Business Management
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 16 A
Tel-U Gedung Manterawu Lantai 5 : Rak 17 A
Tel-U Purwokerto : Rak 8
Dilihat
90 kali
Informasi Lainnya
Abstraksi
Leveraging cultural diversity is an important element for competing in the global market. Understanding the overall macroeconomic landscape of emerging and frontier markets enables corporations and international business professionals to fully realize the potential for strategic globalization. Most transnational and multinational corporations have made substantial progress in their globalization efforts by establishing operations in several countries and offshoring certain processes to countries with capabilities and growth potential. However, while these recent globalization efforts have their roots in cost arbitrage, successful companies must understand that globalization can be a means for shoring up competitive advantage to diversify intellectual capabilities and growth and improve quality enhancement opportunities. This book looks at how one can move forward from the current situation. Most people still see cultural differences as a barrier to success. The authors demonstrate how one can, instead, leverage from the cultural diversity and create better, more competitive companies, better leaders, and hopefully a safer and more sustainable world.
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Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Marcus Goncalves, Finn Majlergaard |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New York |
| Tahun | 2015 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
