Key Account Management Strategies to Leverage Information, Technology, and Relationships to Deliver Value to Large Customers
Joël Le Bon

Informasi Umum

Kode

20.21.939

Klasifikasi

658.403 8 - Information management, Gathering of information by management for use in managerial decision making, Information resources, Knowledge management

Jenis

Buku - Elektronik (E-Book)

Subjek

Information Management

No. Rak

19 B

Dilihat

27 kali

Informasi Lainnya

Abstraksi

Now more than ever, companies are faced with a critical and challenging truth. Today’s customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make dif cult choices to determine how to allocate limited resources, including which customers receive the highest level of service. Increasingly, supply side organizations are working to design and implement key account programs to meet or exceed these expectations. Key account management is a specific business strategy that involves complex sales processes, large-scale negotiations, and the alignment of multiple internal and external stakeholders. This multi-pronged process is anything but straightforward, and the business world is filled with examples of key account programs that have not achieved the expected results. This book addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts. By leveraging up-to-date research, testimonials drawn from interviews with experienced practitioners, best practices of successful companies, along with straightforward practical guide- lines for executives and sales leaders, this book can serve as an instruction manual and toolbox for organizations working to achieve success through their key account strategies to meet the demand of their key customers.

• EBH0D3 - SISTEM INFORMASI MANAJEMEN
• EBI2F3 - SISTEM INFORMASI MANAJEMEN

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Joël Le Bon
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Business Expert Press
Kota	New York
Tahun	2015

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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