20.21.925
658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Buku - Elektronik (E-Book)
E-commerce
22
Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
Tersedia 1 dari total 1 Koleksi
Nama | George R. Milne |
Jenis | Perorangan |
Penyunting | |
Penerjemah |
Nama | Business Expert Press |
Kota | New York |
Tahun | 2015 |
Harga sewa | IDR 0,00 |
Denda harian | IDR 0,00 |
Jenis | Non-Sirkulasi |