Achieving Success Through Innovation: Cases and Insights from the Hospitality, Travel, and Tourism Industry
Cathy A. Enz, Sheryl E. Kimes, Judy A. Siguaw, Rohit Verma, Kate Walsh
Informasi Umum
Kode
20.21.895
Klasifikasi
338.479 1 - Tourism
Jenis
Buku - Elektronik (E-Book)
Subjek
Tourism
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 8b
Tel-U Purwokerto : Rak 4
Dilihat
115 kali
Informasi Lainnya
Abstraksi
This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their innovative ideas to life. The cases include innovations for improved customer service, stronger human resources, and new food service and lodging concepts. While updated technology forms the basis for many of the innovations, some of the cases focus specifically on technology improvements, with a particular focus on the use of technology as a mediator in the service value chain. With the passage of several years, the book shares the outcome of the innovative concepts—most of which continue to operate. The lessons presented will provide you a valuable perspective on success through innovation, whether you are operating in the hospitality industry or another business.
- DHG3E2 - MANAJEMEN HOTEL
- ERJ1F3 - MANAJEMEN BISNIS REKREASI DAN WISATA
- DBK3BAB3 - MANAJEMEN BISNIS
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Cathy A. Enz, Sheryl E. Kimes, Judy A. Siguaw, Rohit Verma, Kate Walsh |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New York |
| Tahun | 2016 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
