Informasi Umum

Kode

20.21.851

Klasifikasi

302.302 85 - Online social networks

Jenis

Buku - Elektronik (E-Book)

Subjek

Online Social Networks

Informasi Lainnya

Abstraksi

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities. Furthermore, the authors discuss how online brand communities differ from and can be used to complement traditional, face-to-face brand communities. Brand managers, social media managers, and other members of the brand team will find this book useful for strategic decision-making in both building and maintaining brand communities. In addition, this book will serve as a practical guide for working professionals enrolled in executive education degree programs as these programs continue to be developed in universities throughout the world.

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

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Pengarang

Nama William F. Humphrey
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Business Expert Press
Kota New York
Tahun 2016

Sirkulasi

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Denda harian IDR 0,00
Jenis Non-Sirkulasi

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