20.21.851
302.302 85 - Online social networks
Buku - Elektronik (E-Book)
Online Social Networks
7a
This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities. Furthermore, the authors discuss how online brand communities differ from and can be used to complement traditional, face-to-face brand communities. Brand managers, social media managers, and other members of the brand team will find this book useful for strategic decision-making in both building and maintaining brand communities. In addition, this book will serve as a practical guide for working professionals enrolled in executive education degree programs as these programs continue to be developed in universities throughout the world.
Tersedia 1 dari total 1 Koleksi
Nama | William F. Humphrey |
Jenis | Perorangan |
Penyunting | |
Penerjemah |
Nama | Business Expert Press |
Kota | New York |
Tahun | 2016 |
Harga sewa | IDR 0,00 |
Denda harian | IDR 0,00 |
Jenis | Non-Sirkulasi |