Technical Marketing Communication: A Guide to Writing, Design, and Delivery
Emil B. Towner, Heidi L. Everet
Informasi Umum
Kode
20.21.803
Klasifikasi
658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy
Jenis
Buku - Elektronik (E-Book)
Subjek
Marketing Communication
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 21
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
118 kali
Informasi Lainnya
Abstraksi
Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comÂmon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The Òbenefit of the benefitÓ to tell a marketing story; 3 ÒAsÓ every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more! After reading this book, you'll be prepared for every asÂpect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.
- CBH3M2 - KOMUNIKASI BISNIS
- KBI3B3 - KOMUNIKASI BISNIS
- EMI1L2 - KOMUNIKASI PEMASARAN DIGITAL
- ELI1L2 - KOMUNIKASI PEMASARAN DIGITAL
- KII6H3 - STRATEGI KOMUNIKASI PEMASARAN DIGITAL
- DEI3F2 - KOMUNIKASI PEMASARAN
- VPI3C3 - KOMUNIKASI PEMASARAN
- IEI4Q3 - KOMUNIKASI PEMASARAN TERPADU
- KII2K3 - KOMUNIKASI PEMASARAN TERPADU
- DEK3IBB3 - PEMASARAN DIGITAL
- DEK1CAB3 - KOMUNIKASI BISNIS
- DEK1JAB3 - PEMASARAN
- DDK2HAB3 - Pemasaran Digital
- GFK3CAB3 - Komunikasi Pemasaran
- EAK1LAB2 - Strategi Komunikasi
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Emil B. Towner, Heidi L. Everet |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New York |
| Tahun | 2018 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
