Sales and Market Forecasting for Entrepreneurs
Tim Berry

Informasi Umum

Kode

20.21.745

Klasifikasi

658.403 55 - Forecasting

Jenis

Buku - Elektronik (E-Book)

Subjek

Business Forecasting, Sales Management

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 19 B
Tel-U Purwokerto : Rak 8

Dilihat

179 kali

Informasi Lainnya

Abstraksi

This book is about pragmatic, management-oriented sales forecasting for entrepreneurs, small business owners, and middle managers faced with the kind of practical management problems that forecasting can help prevent. Its main focus is the real-world sales forecast done almost every day, not using technical analysis or sophisticated forecasting techniques, but rather common sense, experience, and industry knowledge. This is forecasting that respects the educated guess. The book is written for entrepreneurs and managers to help with practical and commonplace management issues. The sales forecast is a vital tool for management, even though it’s likely to be wrong. It becomes the foundation of the expense budgets and, through that, cash management. It begins by setting forecasting into management context. It isn’t about guessing the future correctly; instead, it’s about setting reasonable assumptions, getting them organized into a forecast, and then tracking and following up so that the difference between original forecast and actual results can be tracked and managed. A good forecast continues, every month, with regular review and course corrections. And that leads to better management. The process is something like steering, which is a matter of making regular corrections.

Keywords Sales forecasting, sales forecast, forecast, business forecast, business plan, business planning, entrepreneurship, small business, small business management, plan vs. actual, variance, market segmentation, diffusion model, bottom-up forecast, top-down forecast, market forecast, market forecasting, moving average, weighted moving average, new product forecast, new business forecast, simple linear regression, unit sales, direct cost of sales, gross margin, variable cost.

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Tim Berry
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Business Expert Press
Kota	New York
Tahun	2010

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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