Communication in Responsible Business Strategies, Concepts, and Cases
Roger N. Conaway, Oliver Laasch
Informasi Umum
Kode
20.21.254
Klasifikasi
658.45 - Business communication, Communication as a technique of management
Jenis
Buku - Elektronik (E-Book)
Subjek
Businees Communication
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 20
Tel-U Purwokerto : Rak 8
Dilihat
89 kali
Informasi Lainnya
Abstraksi
Stakeholders today want to know about your company’s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Roger N. Conaway, Oliver Laasch |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New York |
| Tahun | 2012 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
