Consumer Behavior Women and Shopping
Patricia Huddleston, Stella Minahan
Informasi Umum
Kode
20.21.191
Klasifikasi
658.834 2 - Consumer behavior, Motivation research, Consumer psychology
Jenis
Buku - Elektronik (E-Book)
Subjek
Consumer Behavior
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
180 kali
Informasi Lainnya
Abstraksi
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
- BM62B4 - MANAJEMEN PEMASARAN
- BM62G3 - PERILAKU KONSUMEN
- BMH2G3 - PERILAKU KONSUMEN
- COH2J3 - KOMUNIKASI PEMASARAN TERPADU
- EBI2H4 - MANAJEMEN PEMASARAN
- EBI3C3 - PERILAKU KONSUMEN
- KII2K3 - KOMUNIKASI PEMASARAN TERPADU
- KII2M3 - PERILAKU KONSUMEN
- DEI2L2 - MANAJEMEN PEMASARAN
- DEK1JAB3 - PEMASARAN
- DDK2CAB3 - Manajemen Pemasaran
- GFK3CAB3 - Komunikasi Pemasaran
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Patricia Huddleston, Stella Minahan |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New York |
| Tahun | 2011 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
