Consumer Behavior Theories Convergence of Divergent Perspectives with Applications to Marketing and Management
Rajagopal
Informasi Umum
Kode
20.21.169
Klasifikasi
658.834 2 - Consumer behavior, Motivation research, Consumer psychology
Jenis
Buku - Elektronik (E-Book)
Subjek
Consumer Behavior
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
179 kali
Informasi Lainnya
Abstraksi
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
- BM62B4 - MANAJEMEN PEMASARAN
- SM332013 - MANAJEMEN PEMASARAN
- BM62G3 - PERILAKU KONSUMEN
- EBI2H4 - MANAJEMEN PEMASARAN
- EBI3C3 - PERILAKU KONSUMEN
- DEI2L2 - MANAJEMEN PEMASARAN
- DEK1JAB3 - PEMASARAN
- DDK2CAB3 - Manajemen Pemasaran
- FAK2CIB3 - Market Research and Consumer Behaviour
- FAK2CIB3 - Market Research and Consumer Behaviour
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Rajagopal |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New York |
| Tahun | 2018 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
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