Doing Business in the United States A Guide for Small Business Entrepreneurs with a Global Mindset
Anatoly Zhuplev, Matthew Stefl, Andrew Rohm
Informasi Umum
Kode
20.21.153
Klasifikasi
658.022 - Management-Small Enterprises
Jenis
Buku - Elektronik (E-Book)
Subjek
Small Business-management
No. Rak
17 A
Dilihat
48 kali
Informasi Lainnya
Abstraksi
This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium-sized enterprise (SME) market expansion. Chalked full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytics tools and methods for assessing marketing entry performance.
- SM791044 - SMALL BUSINESS MANAGEMENT
- KII4H3 - WRAP ENTREPRENEURSHIP - NETWORKING FOR SME'S
- KII4N3 - WRAP INTERNSHIP - NETWORKING FOR INDUSTRY
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Anatoly Zhuplev, Matthew Stefl, Andrew Rohm |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New York |
| Tahun | 2018 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
