Public Relations Ethics Senior PR Pros Tell Us How to Speak Up and Keep Your Job
Marlene S. Neill, Amy Oliver Barnes
Informasi Umum
Kode
20.21.110
Klasifikasi
659.2 - Public relations
Jenis
Buku - Elektronik (E-Book)
Subjek
Public Relations
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 23
Tel-U Purwokerto : Rak 8
Dilihat
114 kali
Informasi Lainnya
Abstraksi
Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as “speaking truth to power” can have serious consequences for someone’s career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.
- KHI2M3 - HUKUM & ETIKA KEHUMASAN
- KHI1E3 - KEMAMPUAN BERBICARA PUBLIK KEHUMASAN
- EBK1MAB3 - Protokoler & Etika Kepribadian Hubungan Masyarakat
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
Anda harus log in untuk mengakses flippingbook
Pengarang
| Nama | Marlene S. Neill, Amy Oliver Barnes |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New York |
| Tahun | 2018 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
