Consumer Behavior: Building Marketing Strategy, -13/E.
David L. Mothersbaugh, Del I. Hawkins
Informasi Umum
Kode
20.01.449
Klasifikasi
658.834 3 - Consumer attitudes, Preferences, Reactions, Brand preferences, Consumer satisfaction
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Consumer Attitudes
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
603 kali
Informasi Lainnya
Abstraksi
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.
- IEI5R3 - STRATEGI PEMASARAN
- UEI4D3 - STRATEGI PEMASARAN
- UEI4D3 - STRATEGI PEMASARAN
- UEI4D3 - STRATEGI PEMASARAN
- EBI3C3 - PERILAKU KONSUMEN
- KII2M3 - PERILAKU KONSUMEN
- KBI2L3 - PERILAKU KONSUMEN
- VPI2F3 - PERILAKU KONSUMEN
- EBI3C3 - PERILAKU KONSUMEN
- ERJ3C2 - PERILAKU KONSUMEN
- EMI1J2 - PERILAKU KONSUMEN DIGITAL
- ELI1J2 - PERILAKU KONSUMEN DIGITAL
- DEK1JAB3 - PEMASARAN
- DAK3QAB4 - Perilaku Konsumen
Koleksi & Sirkulasi
Tersedia 2 dari total 2 Koleksi
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Pengarang
| Nama | David L. Mothersbaugh, Del I. Hawkins |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Mc Graw Hill Education |
| Kota | New York |
| Tahun | 2016 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
