The Influence of Relationship Marketing and Customer Retention
Arlin Ferlina M. Trenggana, Leni Cahyani
Informasi Umum
Kode
20.25.012
Klasifikasi
658.812 - Customer relationships, Claims, Complaints, Returns, Servicing of products
Jenis
Proceeding ( Electronic )
Subjek
Customer Relationships Management
No. Rak
22
Dilihat
36 kali
Informasi Lainnya
Abstraksi
Business competition creates strategies to keep customers important. Understand customer retention not only from the company's point of view but also from the consumer side. Sweety as one of the baby diaper brands in Indonesia has been doing various marketing strategies to build relationships with consumers and retain customers. The purpose of this study is to determine the relationship of marketing to customer retention Sweety. The research method used is descriptive verivikatif, with sampling technique is non probability sampling with purposive sampling that is consumer ever and still use product of Sweety. Questionnaires were distributed to 100 respondents. Data processing obtained result that dimension of marketing relationship that is commitment and communication, partially influence to customer retention. While another dimension of relationship marketing is trust and conflict management, each has no effect on customer retention. While simultaneously the influence of relationship marketing on customer retention. Keywords—Relationship Marketing, Customer Retention
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Koleksi & Sirkulasi
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Pengarang
| Nama | Arlin Ferlina M. Trenggana, Leni Cahyani |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom |
| Kota | Bandung |
| Tahun | 2018 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
