Stimulus of Social Media; The Influence of E-Wom Towards Visiting Interest in The Lodge Maribaya Through Trust as Mediation Variable
A. Widodo, R. Yusiana, F. N. Aqmarina
Informasi Umum
Kode
20.25.008
Klasifikasi
658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Jenis
Proceeding ( Electronic )
Subjek
Online Marketing
No. Rak
Dilihat
135 kali
Informasi Lainnya
Abstraksi
The advent of the internet brings many advantages, where technology can be enjoyed by almost all communities without any limitations and difficulties. The growth of the internet to accomplish by the increasing number of users of social media and social media business. One of them is Instagram social media, where there are great opportunities in doing promotion. From the result of research got a result that variable of Electronic Word of Mouth partially influences to Trust. Based on Test T Trust partially positive effect on Visiting Interest
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Koleksi & Sirkulasi
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Pengarang
| Nama | A. Widodo, R. Yusiana, F. N. Aqmarina |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom |
| Kota | Bandung |
| Tahun | 2019 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
