An Executive’s Primer on the Strategy of Social Networks

Mason A. Carpenter

Informasi Umum

Kode

20.21.009

Klasifikasi

658.401 2 - Planning and policy making, Management by objectives, Strategic management

Jenis

Buku - Elektronik (E-Book)

Subjek

Strategic Management

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 19 A
Tel-U Purwokerto : Rak 8

Dilihat

109 kali

Informasi Lainnya

Abstraksi

The purpose of this primer is to provide executives with an overview of social network research as it relates to individual, group, and organizational learning; innovation; and performance. Too often, when social networks are mentioned, managers think of Internet sites such as LinkedIn, Facebook, or MySpace. While social networking Web sites are part of the landscape of social network research, they are the tip of the iceberg in terms of what we know about social networks and the bene? ts of managing network structure. Chapter 1 identi? es the key conceptual underpinnings of social network theory and social network analysis. Chapter 2 relates how social network theory predicts individual promotion and resource acquisition, while chapter 3 helps you understand and develop tactics for making your social network useful. Chapter 4 extends this work to show how the fruits of team collaboration are dependent on social network characteristics. Chapter 5 looks at social networks through a strategic lens, drawing on examples from Procter & Gamble (the connect and develop model), McKinsey (social networks as invisible organizational structure), and Accenture (innovation in a ? at world). Finally, Chapter 6 identi? es some of the key ethical issues accompanying social network analysis.

Keywords Social networks, social capital, strategy, organization structure, human capital