A Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation
Don W. Stacks, David Michaelson
Informasi Umum
Kode
20.21.003
Klasifikasi
659.2 - Public relations
Jenis
Buku - Elektronik (E-Book)
Subjek
Public Relations, Research Methods
No. Rak
Dilihat
199 kali
Informasi Lainnya
Abstraksi
This volume introduces the reader to the world of research and public relations research in particular. It takes a best practices approach—one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answer the objectives of the research. It also presents an approach to public relations that focuses on establishing the profession’s impact on the client’s return on investment in the public relations function, whether that function be aimed at internal or external audiences. By the end of the book, the reader will not be a research expert but will understand why and how research is conducted. Further, the reader will be able to apply best practice standards to any research done by supply side vendors or internal research departments.
Keywords Research, public relations, best practice(s), research methods, statistical analysis, goals and objectives, secondary research, content analysis, survey and poll research, experimentation, content analysis, return on investment (ROI), return on expectation (ROE), sampling, focus groups, interviewing, qualitative research, quantitative research, measurement, evaluation, nonfinancial indicators, media analysis
- KHI3B3 - RISET HUMAS KUALITATIF
- KHI2I3 - RISET HUMAS KUANTITATIF
- KHI4G3 - RISET & PENGUKURAN HUMAS
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Don W. Stacks, David Michaelson |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New York |
| Tahun | 2010 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
