M-Powering Marketing in a Mobile World
Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia

Informasi Umum

Kode

19.21.371

Klasifikasi

658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing

Jenis

Buku - Elektronik (E-Book)

Subjek

E-commerce, Marketing

No. Rak

Dilihat

181 kali

Informasi Lainnya

Abstraksi

The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have transformed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market’s steppingstone toward an IoT-infused environment, a gateway for artificial intelligence–driven marketing processes and the entry portal for a potentially hyperautomated future of consumption. Keywords Big Data, Geoconquesting, Geofencing, Geolocation, IOT, Location Intelligence, Mobile Advertising, Mobile Commerce, Mobile Web, Mobile Economy

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Business Expert Press
Kota	New York
Tahun	2018

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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