ABC's of Relationship Selling Through Service -11/E.

Charles M. Futrell

Informasi Umum

Kode

12.01.421

Klasifikasi

658.812 - Customer relationships, Claims, Complaints, Returns, Servicing of products

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Customer Relations

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

Dilihat

127 kali

Informasi Lainnya

Abstraksi

Obtaining new customers and retaining present one the main challenges of sales people. Increase in sales and profits is up to the sales personnel-the people who represent the employers through interacting with present of prospective customers. Sales professional strive to sreate a long term business relationshipwhich implies that personal relationships with client are formed. Consumers want to buy from someone who care about their needs. Poeple do business with the people they trust, and they trust the people they know. ABC’s of Selling was conceived as a method of providing ample materials taht allow reader to construct their own sales presentations after studying the text. This allows the instructor the flexibility of focusing on the “how-to-sell” approach within the classroom. Covering the basic foundations for understanding the concepts and practices of selling in a practical, straighforward, and readable manner, it provides studets with a guide to use in prepararing sales presentations and role-playing exercise.