Business Research Reporting

Dorinda Clippinger

Informasi Umum

Kode

19.21.302

Klasifikasi

658.57 - Research and development

Jenis

Buku - Elektronik (E-Book)

Subjek

Business Research

No. Rak

Dilihat

190 kali

Informasi Lainnya

Abstraksi

Business Research Reporting addresses the essential activities of locating, collecting, evaluating, analyzing, interpreting, and reporting of business data. This book is for you if you are • A business administrator or other professional who must gather original or published data; convert them into objective, organized information; and convey it to others, in or outside your organization. • An MBA candidate or upper-level student in any professional field in which research is emphasized. This practical, applied book includes the following useful features: • Begins each chapter with a case that sets the stage for the discussion that follows. • Discusses research as a reduction process: raw data reduced to information sets, sets reduced to major findings, and findings reduced to conclusions and recommendations. • Explains how to know what data are needed and how to evaluate primary and secondary data sources. • Defines essential terms in two glossaries—one for primary data, one for secondary. • Identifies data sampling techniques—including both probability and nonprobability designs. • Describes active and passive data collection methods, including comparisons. • Explains criteria for primary data collection instruments and explains how to test them for use. • Describes how to prepare primary data for statistical or nonstatistical data analysis. • Provides several little-known expedients for web searching. Explores deep-search engines for the invisible web as well as uncommon engines for the visible web.