Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions -2/E.

C.A. Preston

Informasi Umum

Kode

12.01.419

Klasifikasi

658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Marketing Management, Event-marketing

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 21
Tel-U Purwokerto : Rak 8

Dilihat

155 kali

Informasi Lainnya

Abstraksi

The new and fully up-to-date Second Edition of Event Marketing offer a complete set of tools, strategies and best practices for designing every phase of a succesful, integrated marketing compaign for any event-from small conferences and expositions to giant fairs and festivals. Design a compaign that attracts attention, motevates people to attend, and achieve the goals of event organizers requires creativity, and the kind of informed guidance you’ll find here. Event marketing covers every form of promotion, advertising and publick relations, in both traditional and online media. This edition has been thorouhly revised and expanded to includes the very latest on social media and on line marketing., consumer behaviour patterns, and corporate sponsorships. Modern case studies and exhaustive resources make it ideal as both a textbook for students an as everyday resource for working practitioners. Features include : • In-depth covergae of promotions, advertising, PR, and both traditional and online marketing trategies, as well as budget financing • Detailed case studies and analyses of marketing plans for specific event, such as conferences, corporate meetings, large festivals, and more • The very latest in current trends and innovations, including digital marketing strategies and socila media. • Comprehensive appendices offering online resources and links to event marketing associations and societies, media tracking services, electrobic marketing services, and more