Strategic Management: Concepts and Cases -14/E.

Fred R. David

Informasi Umum

Kode

12.01.416

Klasifikasi

658.401 2 - STRATEGIC MANAGEMENT

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Strategic Management

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 19 A
Tel-U Purwokerto : Rak 8

Dilihat

154 kali

Informasi Lainnya

Abstraksi

Strategic Management: Concept and Case, provide a skill oriented, practitioner perspective on strategy. In the Global Edition, David captures the complexity of the current business environment and delivers the latest skill and concepts in a clear and concise way, helping international students develop their own cutting-edge strategy through skill developing exercise and global cases. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include : • Update!Cohesion case on Addidas encourages students to pit theory into practice using one of the world’s most successful brands. • New! Chapter Opening cases on successful global companies including IKEA, Nokia, Microsoft, Google, Coca-Cola and Pfizer. • Revised! Review questions and Assurance of Learning Exercise to reflect the new global content which will help test your knowledge throughout the book. • Updated! Cases section including case on Apple, Ryanair, Yahoo, and Walt Disney.