Principles of Marketing -14/E.
Philip Kotler, Gary Armstrong
Informasi Umum
Kode
12.01.411
Klasifikasi
658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Marketing Management
No. Rak
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 21
Tel-U Purwokerto : Rak 8
Dilihat
1941 kali
Informasi Lainnya
Abstraksi
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include : • New! Integration of marketing and the uncertain economy • New! Notes on the changing nature of customer relationship with companies and brands. • New! Global case from Asia, Europe, the Middle East, and South Africa. • Update! Increased emphasis on sustainable marketing. • Update! Revised pricing chapters with strateges and tactics for an uncertain economy. • myMarketingLab: prepare for class and exams by using the latest in e-Book and multimedia technology. Kotler and Amstrong is a comprehensive, classic principles text organized around an inovative customer-value framework
- SN632063 - PRODUCT KNOWLEDGE AND PRICE CONCEPTS
- CNH4R3 - MANAJEMEN PEMASARAN
- BAH2C3 - PEMASARAN
- BAH4R4 - STRATEGI BISNIS KULINER
- BAH2C3 - MARKETING
- IEH3N2 - PRAKTIKUM PERANCANGAN BISNIS DAN FASILITAS INDUSTRI
- IEH4G2 - PERANCANGAN PROSES BISNIS
- IEH4CC3 - PERANCANGAN PROSES BISNIS LANJUT
- IEH4EF3 - SISTEM BISNIS RETAIL
- IEH4GB5 - PENGEMBANGAN INISIATIF BISNIS
- KBI1H3 - PEMASARAN
- IEI5F3 - PERANCANGAN PROSES BISNIS
- IEI443 - PENGEMBANGAN INISIATIF BISNIS
- DEK1JAB3 - PEMASARAN
- DEK3CAB3 - PROSES BISNIS
- DDK2CAB3 - Manajemen Pemasaran
Koleksi & Sirkulasi
Tersedia 4 dari total 4 Koleksi
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Pengarang
| Nama | Philip Kotler, Gary Armstrong |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Pearson Education |
| Kota | Boston |
| Tahun | 2012 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
