The Social Media Strategist: Building a Successful Program from The Inside Out

Christopher Barger

Informasi Umum

Kode

12.01.405

Klasifikasi

302.23 - Social science- Media (Means of communication)

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Social Media, Online Social Networks-economic Aspects

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 7a
Tel-U Purwokerto : Rak 4

Dilihat

146 kali

Informasi Lainnya

Abstraksi

In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program- and it al start with a key strategist who can best organize and leverage all of the organization resources to cut through the bureaucracy and get real time results. This is where The Social Media Strategist comes in. Before tackling specific sicial media programs, you first have to get your own organization-and everyone in it- on board with making social media a business strategy priority. The Social Media Strategist teach you how to : • Manage internal office politics, from your legal team to the policy makers to the human resource departement. • Present new ideas to lawyers and and executive in a compelling, convincing way • Teach your employees the guidelines and protocols they will need to represent your company • Turn your organization into a true media outlet, publishing content that is generated by in-house employees and is truly engaging to an outside audience.