The PR Styleguide: Formats for Public Relations Practice -3/E.

Barbara Diggs-Brown

Informasi Umum

Kode

12.01.401

Klasifikasi

659.2 - Public relations

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Public Relations

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 23
Tel-U Purwokerto : Rak 8

Dilihat

87 kali

Informasi Lainnya

Abstraksi

Substance before form might be an old adage, but, like most adages, it does’t always apply. As public relation practitioners, we know that our messeges must have substance to communicate effectively. Appropiate research and effective strategic planning help us to create persuasive messeges that resonate with our target audience. But when we know what we want to say, to whom we want to say it, and identify the best opening and medium for saying it form it everything. Helping practitioners to choose how to present a message-in the best form and style-is the purpose of this book.