Consumer Behavior: Building Marketing Strategy -12/E.
Del I. Hawkins, David L. Mothersbaugh

Informasi Umum

Kode

12.01.207

Klasifikasi

658.834 2 - Consumer behavior, Motivation research, Consumer psychology

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Consumer Behavior, Marketing Strategy

No. Rak

22

Dilihat

307 kali

Informasi Lainnya

Abstraksi

The goal of consumer behavior : Building Marketing Strategy, twelfth Edition. Is to provide students with a usable, strategic understanding of consumenr behavior. We believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, we integrate the three facets of theory, strategy-based example, and application as follow: 1. Theory-clearly, an understanding of underlying theory and concept is a critical element in making effective decision context. Thus, each chapter provides a comprehensive discussion of pertinent concept and theories found to be critical in understanding consumer behavior. 2. Strategy-based example-throughout the text, we provide cutting-edge examples of how the key concept and theories can be applied to company, brand and organizational decision. These example should provide student with an appreciation of how an understanding of key buyer –behavior concepts can lead to higher-quality marketing strategy and decisions. 3. Application-people learn best by doing. Thus, the third facet of our approach is a heavy emphasis on application through end-of-chapter question and activities, as well as end-of-section cases allow student to take what they learn and apply it to real-world situations and thus practice what they are learning and also learn by doing

• BM62G3 - PERILAKU KONSUMEN
• BMH2G3 - PERILAKU KONSUMEN
• BMH2G3 - CONSUMER BEHAVIOR
• EBI3C3 - PERILAKU KONSUMEN
• KBI2L3 - PERILAKU KONSUMEN
• KII2M3 - PERILAKU KONSUMEN
• VPI2F3 - PERILAKU KONSUMEN
• EBI3C3 - PERILAKU KONSUMEN
• EMI1J2 - PERILAKU KONSUMEN DIGITAL
• IEI5R3 - STRATEGI PEMASARAN
• UEI4D3 - STRATEGI PEMASARAN
• UEI4D3 - STRATEGI PEMASARAN
• UEI4D3 - STRATEGI PEMASARAN
• ELI1J2 - PERILAKU KONSUMEN DIGITAL

Koleksi & Sirkulasi

Tersedia 10 dari total 10 Koleksi

Pengarang

Nama	Del I. Hawkins, David L. Mothersbaugh
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	McGraw-Hill Irwin
Kota	New York
Tahun	2013

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 1.000,00
Jenis	Sirkulasi

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