Yes Bank: Innovation in money transfer, Emerald Emerging Markets Case Studies, Vol. 5 Issue: 6

Narasinha Sawaikar

Informasi Umum

Kode

19.10.737

Klasifikasi

005 - information technology

Jenis

Case Studies

Subjek

Information Technology, Money, Indian Banking

No. Rak

Dilihat

139 kali

Informasi Lainnya

Abstraksi

This case describes the creation of YES MONEY: a domestic remittance service for migrant workers. Broadly, the case is about conceiving and deploying an information and communication technology-based solution for financial inclusion. It describes how Anand Bajaj, chief innovation officer at YES BANK, created a solution for migrant workers who wished to send their money to their families in rural India.

Keywords: Financial Inclusion, Information technology, frugal innovation, Indian banking, Business Corresspondent model, Money transfer services