Media Relations: Issues & Strategies

Jane Johnston

Informasi Umum

Kode

12.01.159

Klasifikasi

302.23 - Social science- Media (Means of communication)

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Mass Media, Public Relations, Communication

No. Rak

Dilihat

284 kali

Informasi Lainnya

Abstraksi

Media relations is one of the most tangible and visible areas of public relation practice. It requieres specialized skills, expertise about the media and its practices and an understanding of current affairs and issues. It uses the practical tools of the media release, media conference and nedia kits, combine with management skills of advising about best practice within organization, and it is based on open relationship with journalists and other media professional. Media relations provides a practical and thorough introduction to working with the media. Jane Johnston explain how to approach media organizations, explaining practices and ideas-both tried and tested as well as new and innovative- and examines how you can best assist an organization, group or individual to deal effectively with the media. Media relations presents a range of examples, case studies, illustrations and templates, and balances these with a solid foundation of theory, media background and culture. it drills down into the different types of media, analysing their applications, strengths and weakness, and shows you how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or an infuential blog.